Elizabeth Roodhouse (Roody)My Pivot from Consumer to SaaS: Brands Are People TooIn my last post, I provided an in-depth summary into the inspiration behind my new venture. The TL:DR; I left Blue Apron to build a…Jul 1, 20191Jul 1, 20191
Elizabeth Roodhouse (Roody)What’s next: the past becomes the futureWhy I’m building a simple way to shop smartFeb 5, 2019Feb 5, 2019
Elizabeth Roodhouse (Roody)A fond farewell: reflections on building the Analytics dream team @ Blue ApronToday, I announced to my team that I am leaving Blue Apron. While I’ve been contemplating this change for some time now, it was still…Oct 9, 2018Oct 9, 2018
Elizabeth Roodhouse (Roody)Escape from the “data request” backlog: balancing competing priorities @ Blue ApronWhen I first joined Blue Apron, data support at the company was in dire straits. Data requests were communicated by sending an email to a…Jul 29, 2018Jul 29, 2018
Elizabeth Roodhouse (Roody)Maintaining authenticity as a leader while scaling a team 5xIn a previous post, I discussed my soft spot for zany metaphors that try to capture the surreal and exhilarating experience of working at a…Jul 6, 2018Jul 6, 2018
Elizabeth Roodhouse (Roody)“Spaghetti car,” and other zany start-up metaphorsI am well known for a few things on the Analytics team at Blue Apron. Beyond my wandering personal anecdotes (which I discuss in a post…Jun 26, 2018Jun 26, 2018
Elizabeth Roodhouse (Roody)A walk down memory lane: my Blue Apron cover letter, 2.5 years laterOne of the things I’ve been reflecting on lately is the transition from being a loyal customer of a consumer product to someone engaged in…May 8, 2018May 8, 2018
Elizabeth Roodhouse (Roody)Hiring the data analytics dream team, in fits and spurtsBlue Apron is rarely boring, but the past year has been particularly eventful. The Analytics team doubled in size. We went public. Two…Apr 18, 2018Apr 18, 2018
Elizabeth Roodhouse (Roody)The art and science of menu design @ Blue ApronI recently participated in an “Ask Me Anything” with First Round Capital, and one of the questions that I had the most fun answering was:Mar 25, 20181Mar 25, 20181
Elizabeth Roodhouse (Roody)Branding the Blue Apron Analytics team: What’s in a name?Over the past two years, my team at Blue Apron has gone through a lot of changes: from size, to scope, to even our name.Feb 16, 2018Feb 16, 2018
